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Sydney-based Ridesurfing will become the anti-UBER

by 3 days ago.

Ridesurfing presents a very real threat to UBER’s ride sharing dominance in Australia. Why? Because they are playing out the same strategy Lyft employed in the United States. They’ve just replaced the pink hipster Lyft moustache with the Ridesurfing signature Shaka Sign – the symbolism here is very important and the foundation of their game plan.

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